Photography

Amazon already had been selling some GE-branded cameras but will now expand its offerings to include the 2008 models. This push by a manufacturer to increase its online retail presence highlights the increasing importance of e-commerce in photo retailing. The ability to generate high volumes of sales without the need for shops or knowledgeable sales staff helps keep prices low.

"We're delighted to offer our products through Amazon.com," said Hiroshi "Hugh" Komiya, Chairman and CEO of General Imaging. "Amazon has continued its amazing growth through 2007 and now into 2008, and we're happy to be a part of it."

Many photographers are happy to trade off the service provided by a local expert for the ease of internet shopping. "Many of our customers appreciate the convenience and selection of online shopping, and Amazon.com is obviously a leader in that category," said Rene Buhay, General Imaging's Senior Vice president of Sales and Marketing for the Americas. "We think e-commerce will continue its strong growth, so it's a perfect place for us to extend our brand."

The GE range is currently aimed at the compact point and shoot segment of the market and include an array of popular, advanced functions. The GE cameras offer blink detection and smile detection, helping photographers capture just the right moment when taking shots of people. After a shot is taken, the blink detection feature alerts the photographer if the subject's eyes were closed and allows another attempt. The smile detection feature works by tripping the shutter automatically when the subject smiles.