Polaroid PoGo Instant Print Digital Camera
Polaroid PoGo Brings The Instant Print Camera Into The Digital Age
Feb 17, 2009
Their instant film cameras provided an immediacy allowing people to see and share pictures, not only capturing moments but also, becoming part of the moment. Without the need to finish a roll of film and then send it off for processing Polaroid cameras were renowned as fun cameras. Polaroid instant print technology also had its serious side with studio photographers using Polaroid film in their high-end medium format and larger cameras with interchangeable film backs for taking test shots to check lighting and general composition. Once satisfied with the set up, a film back containing normal photographic film replaced the Polaroid film holder to record the final high quality image.
Digital Attack
Polaroid cameras suffered heavily in the marketplace with the coming of the digital age. Compact digital cameras capable of producing reasonable quality prints using readily available personal computers and inkjet printers superseded many of Polaroid instant cameras main advantages. The LCD screen also allows a degree of immediacy of sharing, and it is easy to share some more via email and personal blogs, and there are no messy chemical remnants from the special Polaroid paper.
For professionals, the modular nature of the cameras meant digital backs turning their existing camera systems into high quality digital units replacing Polaroid and normal film.
Polaroid Pogo Fights Back.
Despite all the digital developments immediate sharing is via their LCD preview screens, while extra equipment is required and carrying around laptops or a normal printer does not really fit the party mood. Re-enter Polaroid.
The PoGo is a digital camera with a built-in printer, giving the best of both worlds. It functions as normal compact digital camera, storing images in fixed and remove-able memory with the option of printing those you really like on the spot after a bit of basic editing such as cropping and adding a border. The key is the Z INK, zero ink process. It still uses special paper for printing, but the ZINK printing is thermal process that changes the state of color crystal in the paper to produce the print. There are no messy chemical wrappers to dispose of. The only thing that comes out of the printer is the print itself. As well as sharing prints around at the party, because these are digital images stored in memory, emailing the pictures, or posting them on Facebook, is a snap so even more people can share in the fun.
This wider range of options for sharing images sets the Polaroid Pogo apart from other digital cameras, some may do some things better than the Pogo , but none can do all the things the Polaroid PoGo can do, and still remain in a convenient and compact package. The Polaroid PoGo Instant Digital Camera will be available at retailers beginning in March 2009
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