PMA Product Rush

New cameras, lenses, and a host of accessories are set to bewilder crowds at the annual Photographic Manufacturers Association (PMA) display in Las Vegas

PMA 08 International Convention and Trade Show is one of the world’s leading international convention and trade shows. PMA 08 hosts people from around the world, including photo retailers, professional photographers, mass merchandisers, professional labs, custom picture framers, scrapbook retailers and professional wedding and event videographers. The PMA 08 International Convention has more than 200 sessions for professional development and advice on photographic trends. The PMA 08 Trade Show offers the latest products to help people everywhere create, keep, display and share memories through pictures.

The pressure is on camera manufacturers to have something new to show the influential attendees. The inbox is full of press releases promoting the latest products and services on display at PMA 08. Some like the flood of Pentax announcements of upcoming products are for items that are a significant step over forward over their old products or indicate the companies’ capability to keep supporting and developing their photographic system.

Other such as Nikon and Canon are in a difficult position trying to create something genuinely new in the DSLR market, and significantly better than their old stuff. With comprehensive ranges of excellent cameras and lenses, there are very few weaknesses or gaps in their model ranges. The result is a new models and lots of hype with little real substance as “new” cameras do not offer significant improvements over the old models they replace. While the marketing spin lacks real substance, the new models are still excellent cameras with a wide range of high lenses and accessories and well worth considering.